VIDA is a Google Ventures backed commerce startup based in San Francisco, CA. VIDA is a collaboration between designers and makers around the world that brings original, inspiring apparel and accessories to you - creating beauty every step of the way.
Serving as the creative lead over VIDA to develop the conceptualization, development and implementation of innovative design strategy turning general ideas into powerful, meaningful concepts and creative solutions for the consumer experience. Also bringing organization and structure to the creative development in order to support the overall efforts and strategic vision set by the CEO.
I developed and lead the creative execution of the brands launch including all aspects of visual communication.
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