Areas of Creative

Company Rebrand

iPhone

Android

technology company founded by will.i.am

Founded by innovator and global music artist will.i.am, i.am+ is a Hollywood-based technology company whose mission is to create technology hits that create a ripple effect across pop culture. The vision is to create a community of creatives and coders and believe that through music and technology as the first step, we can usher in a powerful new era built on AI.

Over the course of the year, we rebranding the company, changed the name of the product, redesigned the product and updated the packaging to create a more clean sophisticated look.

 

 

Press Reviews

Best Apps of 2016
Time Magazine

Vevo offers smarter recommendations
Engadet

"‘genuine home for artists'"
BBC News

 

 

Featured Press

 
 
 

REBRAND OVERVIEW

 
 

IT ALL STARTS WITH A NEW LOGO

 Rebrand was done in partnership with  Violet Office .

Rebrand was done in partnership with Violet Office.

 Motion Graphics by  Violet Office .

Motion Graphics by Violet Office.

 Artwork produced from local artists around the world.

Artwork produced from local artists around the world.

 
 

Multi-platform apps

Apps on multiple were redesigned to enhance the Vevo experience via web browsers, iPhone, Android and TV platforms.

 
 
 

iPhone app

A simple, intuitive user interface was designed for quick access on-the-go to the latest curated playlists and favourite 'My Loop' videos.

 
Vevoupdate-800x489.jpg

Web App

The browser-based app was designed and built responsively for an optimal user experience on large desktop monitors through to tablets and mobile devices.

 
 

Apple TV app

The 4th generation Apple TV provided an opportunity to execute the vision for the Loop brand in a fully customised way and create a premium experience in the living room.