ART DIRECTION / WEB DESIGN
META “VR 4 GOOD”
(Project)
Meta aimed to demonstrate the expansive power of VR by nurturing immersive storytelling, with a focus on social impact. VR for Good is crafted to cultivate an understanding of how people think, feel, and behave in an ever-evolving and challenging world.
(Role)
In my role as the project's art director, I steered the creative vision with a keen focus on simplicity and storytelling, while also lending my expertise to UI and interaction design development. This ensured not only a seamless and captivating user experience but also alignment with Meta's brand guidelines throughout the process.
(Credits)
Dan Kupsco, Web & Systems Lead
Jaime Castaneda, Design & Engineering Lead
J Melilli, Art Director
Ellen Kim, Product Design
Jimmy Ma, Software Engineer
(Year)
2022