CAMPAIGN / INTERACTION / WEB DESIGN
ULTIMATE WAFFLE
(Project)
Introducing the latest innovation from Vans: the EVDNT UltimateWaffle, where style meets substance for the ultimate footwear experience. Built on the foundation of Vans' unparalleled legacy in skateboarding, this revolutionary silhouette promises nothing short of "ultimate comfort, ultimate grip, and ultimate durability." Get ready to step into a new era of style and performance with the EVDNT UltimateWaffle from Vans.
(Role)
As the lead interaction and web designer for the launch, I spearheaded the creation of a seamless user experience across desktop and mobile platforms, ensuring that every step of the journey is as dynamic and engaging as the shoe itself.
(Credits)
Matt Even, CD
Ako Jefferson, ACD
J Melilli, Interaction & UI Design
Ina Kanaoki, Environmental Design
(Year)
2022
(Project)
Following the fall debut of the Ultimate Waffle, we refreshed the campaign for the holidays by introducing fresh colorways! We integrated in the new colors across the in-store and digital experience to match the new vibe.
OTHER PROJECTS
