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Vevo

World's leading music video platform.

 
 

Areas of Creative

Full Company Rebrand

Website Redesign

iPhone, iPad + Apple TV

HTML TV Platform

Android

WORLD's LEADING MUSIC VIDEO PLATFORM

Vevo is the premiere place to watch music videos. When I joined in the summer of 2015 we discussed rebranding the company from the ground up. Focusing on technology, we started with redesigning entire the product line and then moved into positioning the company with a new look and new energy.

In only one year, we conceptualized, designed and launched the company's new brand with amazing feedback from the leaders in the industry. The following is only a glimpse of all the work that was done.

 

 

Press Reviews

Best Apps of 2016
Time Magazine

Vevo offers smarter recommendations
Engadet

"‘genuine home for artists'"
BBC News

 

 

Featured Press

 
 
 

REBRAND OVERVIEW

 
 

IT ALL STARTS WITH A NEW LOGO

Rebrand was done in partnership with Violet Office.

Rebrand was done in partnership with Violet Office.

Motion Graphics by Violet Office.

Motion Graphics by Violet Office.

Artwork produced from local artists around the world.

Artwork produced from local artists around the world.

 
 

Multi-platform apps

Apps on multiple were redesigned to enhance the Vevo experience via web browsers, iPhone, Android and TV platforms.

 
 
 

iPhone app

A simple, intuitive user interface was designed for quick access on-the-go to the latest curated playlists and favourite 'My Loop' videos.

 
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Web App

The browser-based app was designed and built responsively for an optimal user experience on large desktop monitors through to tablets and mobile devices.

 
 

Apple TV app

The 4th generation Apple TV provided an opportunity to execute the vision for the Loop brand in a fully customised way and create a premium experience in the living room.