CREATIVE DIRECTION / PRODUCT DESIGN
VEVO
(Summary)
Vevo is the premiere place to watch music videos. When I joined in the summer of 2015 we discussed rebranding the company from the ground up. Focusing on technology, we started with redesigning the entire product line and then moved into positioning the company with a new look and new energy.
In only one year, we conceptualized, designed and launched the company's new brand with amazing feedback from the leaders in the industry. The following is only a glimpse of all the work that was done.
Starting title: “UI Designer”
Promotion: “Product Design Lead”
(Areas of Focus)
Art Direction
Mobile & Web Design
Product Design
Visual Design
(Credits)
Simon Waterfall, ECD
Jon Ramos, VP Design
J Melilli, Design Lead
Agency: Violet
(Year)
2015-2016
MOTION GRAPHICS BY VIOLET OFFICE.
ARTWORK PRODUCED FROM LOCAL ARTISTS AROUND THE WORLD.
One app. Many platforms.
APPS ON MULTIPLE WERE REDESIGNED TO ENHANCE THE VEVO EXPERIENCE VIA WEB BROWSERS, IPHONE, ANDROID AND TV PLATFORMS.
iPhone App
A SIMPLE, INTUITIVE USER INTERFACE WAS DESIGNED FOR QUICK ACCESS ON-THE-GO TO THE LATEST CURATED PLAYLISTS AND FAVOURITE 'MY LOOP' VIDEOS.
Web App
THE BROWSER-BASED APP WAS DESIGNED AND BUILT RESPONSIVELY FOR AN OPTIMAL USER EXPERIENCE ON LARGE DESKTOP MONITORS THROUGH TO TABLETS AND MOBILE DEVICES.
A new approach to Apple TV
Apple TV App
THE 4TH GENERATION APPLE TV PROVIDED AN OPPORTUNITY TO EXECUTE THE VISION FOR THE LOOP BRAND IN A FULLY CUSTOMIZED WAY AND CREATE A PREMIUM EXPERIENCE IN THE LIVING ROOM.
OTHER PROJECTS
