World's leading music video platform.
Areas of Creative
Full Company Rebrand
iPhone, iPad + Apple TV
HTML TV Platform
WORLD's LEADING MUSIC VIDEO PLATFORM
Vevo is the premiere place to watch music videos. When I joined in the summer of 2015 we discussed rebranding the company from the ground up. Focusing on technology, we started with redesigning entire the product line and then moved into positioning the company with a new look and new energy.
In only one year, we conceptualized, designed and launched the company's new brand with amazing feedback from the leaders in the industry. The following is only a glimpse of all the work that was done.
Best Apps of 2016
Vevo offers smarter recommendations
"‘genuine home for artists'"
IT ALL STARTS WITH A NEW LOGO
Apps on multiple were redesigned to enhance the Vevo experience via web browsers, iPhone, Android and TV platforms.
A simple, intuitive user interface was designed for quick access on-the-go to the latest curated playlists and favourite 'My Loop' videos.
The browser-based app was designed and built responsively for an optimal user experience on large desktop monitors through to tablets and mobile devices.
Apple TV app
The 4th generation Apple TV provided an opportunity to execute the vision for the Loop brand in a fully customised way and create a premium experience in the living room.