CAMPAIGN / ART DIRECTION / WEB DESIGN

TRIXIE & KATYA

(Summary)

Get ready to experience the magic of drag like never before with the Trixie & Katya Livestream, brought to you by Veeps. As the legendary duo bid farewell to their iconic tour, they partnered with Veeps to ensure that no fan was left behind, offering an accessible way for audiences worldwide to tune in from the comfort of their own homes. Our mission was to ignite excitement and create brand awareness through a dynamic digital campaign across social media platforms. Against the backdrop of the infamous Tennessee ban on drag shows, we seized the cultural moment by strategically placing billboards in Nashville, amplifying the buzz and anticipation surrounding the event. From the electrifying announcement to the unforgettable finale, we curated a brand narrative that captured the essence of Trixie and Katya's energy, elevating the Livestream experience to new heights.

(Credits)

J Melilli, CD
Brooke Bluestien, Lead Designer
John Vallance, Video Editor
Rose Shelly, Marketing

(Year)

2023